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Coca-Cola marketing director for Great Britain Cathryn Sleight said: "As we get a stronger marketing plan and proposals behind the overall Schweppes portfolio, I think there will be opportunities for us to work on Malvern with Schweppes."

No further details were revealed, but it was suggested by Sleight that Malvern still has "a lot more room for growth".

Coke's last serious foray into the market was with Dasani in 2004.

Source: Marketing Week