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Coldpress has entered the juice shots segment with the launch of two new flavours: Apple Ginger and Tumeric Hot Shot. Coldpress founder Andrew Gibb said: "...as a business that puts democratising top-tier juice at the very heart of its agenda, we just couldn’t help thinking that paying £2 for a 60ml shot was a major barrier to increasing category penetration and allowing more fine juice enthusiasts into the shots fold. At a time of spiralling food and drink costs, we wanted to give the health-conscious juices category a shot in the arm."

The 150ml shots will be available from April for a retail price of between £1.50 - £2.00.