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Mondelēz International has announced its new festive product range for the 2024 Christmas season, aimed at helping retailers enhance seasonal sales.

The line-up includes both new treats and returning favourites from popular brands such as Cadbury and Oreo, reflecting the company’s strategy to capitalise on the growing trend of in-home celebrations during the holiday period.

As retailers prepare for the festive season, which begins in earnest in September, Mondelēz emphasises the importance of early stocking to cater to consumers looking to indulge in 'big night in' occasions as temperatures drop.

The company highlights sharing formats, multipacks and tablets as key product categories that will drive sales during this period. Cadbury Roses and Cadbury Heroes are recommended as essential items for retailers to stock, appealing to shoppers not only for Christmas but also for Halloween.

In October, the festive spirit begins to take hold, with Cadbury Puds returning to shelves. Originally launched in 2021, these products have become the leading SKU in the self-eat segment.

This year, the range expands with the introduction of Cadbury Mini Puds, offered in a 73g bag format, targeting consumers seeking convenient, bite-sized treats.

Oreo is also entering the festive market with a limited-edition Gingerbread variant, featuring embossed cookies designed to attract attention on retail shelves. This product aims to resonate with consumers looking for seasonal snacks that evoke holiday nostalgia.

As November approaches, the focus shifts to advent products, with Mondelēz introducing the Cadbury Dairy Milk Creamy Advent Calendar, which includes 24 chocolates with a soft filling. This offering is positioned as a premium option for consumers looking to enhance their holiday countdown experience.

December marks the peak of holiday shopping, with retailers poised to benefit from significant sales as consumers finalise their gift purchases.

Mondelēz notes that 50% of winter confectionery sales occur in December, making it a critical period for retailers to focus on gifting formats. Products such as the Cadbury Medium Selection Box and the redesigned Cadbury Roses tin are highlighted as ideal gifts.

Additionally, gifting blocks represent 5% of total winter confectionery sales, underscoring their importance in retailers' offerings.

This year, Cadbury will reintroduce the classic Dairy Milk 360g bar alongside a limited-edition tablet celebrating the brand's 200th anniversary. The return of Cadbury Dairy Milk Coins, a popular stocking filler from last year, is also anticipated to drive incremental sales.