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Norwegian packaging manufacturer Elopak and packaging group GLS have announced a joint venture to provide sustainable packaging solutions to consumers in India. The newly formed company, GLS Elopak, will leverage the "respective expertise, assets and networks of Elopak and GLS to capitalise on the significant consumer demand in India," said Elopak. With each party holding 50% ownership, GLS Elopak – headquartered in Gurugram, Haryana – will manufacture and process packaging solutions designed to ensure the safety and accessibility of beverages and liquid food to consumers across the world, catering to both fresh and aseptic segments such as dairy, plant-based, juice, water and liquor. With its manufacturing hub at Rewari, Haryana, GLS Elopak will be the "only" producer of fibre-based packaging for liquid food in the region. The company will offer various sizes of Roll-Fed aseptic cartons under the brand 'Alpak' and will introduce Pure-Pak fresh and aseptic cartons and complementary solutions. Elopak CEO Thomas Körmendi said: “We are delighted to announce this latest exciting step in our journey as we look to deliver on our growth strategy. India is the world’s biggest milk market, with serious growth potential. Together with GLS, there is an opportunity for us to be at the forefront of offering innovative and sustainable packaging solutions to this market that protect both the product and the environment.” He continued: “GLS’s innovative methods and state of the art processes are impressive, and we look forward to working with them closely through GLS Elopak to capitalise on this opportunity to meet growing demand”. GLS director Arpit Goyal added: “We strongly believe that the capabilities and synergies between the two organizations and shared vision of the management will result in a leading liquid packaging company in India, which is both sustainable and innovative in its approach”. He continued: “Given the growth potential in India and the need for alternative packaging solutions, especially in the fresh milk and water segment, GLS Elopak will be able to add value and contribute to the country in the best possible manner”.