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The lighter, shatter-proof bottle has been introduced to increase the appeal of Fuze to today’s on-the-go consumer, and make the brand more suitable for sale in schools, sporting events, concerts, vending machines, and in outdoor locations such as beaches.

“Fuze has pioneered indulgently healthy beverage concepts for our consumers by combining the very best flavour and functional ingredients, served up in award-winning packaging,” said Bill Meissner, chief marketing officer of Fuze Beverage.

“Our goal was to maintain consumer satisfaction while not compromising the iconic shape and appeal of our bottle.”

As well as being lighter and more convenient, the PET bottles can be recycled to become fibrefill for winter coats, sleeping bags and life-jackets, or used to create more plastic containers for food and beverages.

“I love the plastic bottles because they are lighter and I don’t have to worry about them breaking when I’m traveling or at the gym,” noted Harley Pasternak, creator and author of the New York Times bestseller, “The 5-Factor Diet.”

All 18 flavours of Fuze will be available in the PET packaging, including the Slenderize, Refresh, Tea and Vitalize variants. All flavours are free of aspartame, preservatives and high fructose corn syrup (HFCS). The new packages will sell for a suggested retail price of around $1.79.

Fuze Beverage was acquired by The Coca-Cola Company for an undisclosed sum at the beginning of last year.