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FoodBev Media
15 January 2008
Glenn Close helps launch milk campaign
Golden Globe nominee, actress Glenn Close – star of the hit series Damages – now has a starring role in the USA’s National Milk Mustache got milk? campaign. No stranger to success, Close is a five-time Academy Award nominee, three-time Tony Award winner and Screen Actors Guild Award, and Emmy Award winner.
As the superstar actor, producer and mother that she is, Close needs her energy. She knows that drinking three glasses of low fat or fat free milk every day, combined with staying active and maintaining a healthy diet, will help her stay fit, lean and looking her best.
The new ad helps kick off a new initiative called The Campaign for Healthy Weight. The new campaign encourages women to forgo fad diets and focus on simple, lifelong changes to promote health and weight management.
The ad copy reads: "Look Close. To perform my best, I need to give my body the attention it deserves. That's why I eat right, exercise and drink milk. Studies suggest the nutrients in 3 glasses of low fat or fat free milk a day can help you maintain a healthy weight. And the protein helps build muscle for a lean body. You'll see."