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Sweets manufacturer Haribo has launched its Valentine's Day product line for 2024, featuring the Heart Throbs range. As Valentine's Day becomes a pivotal period for the confectionery industry, Haribo aims to cater to consumer demand for high-quality and affordable treats. The Heart Throbs range, strategically released to align with seasonal spending patterns, is now available across nationwide stores.

In response to a market where 69% of consumers actively seek new sweet products, the Heart Throbs range is available for a limited time only across wholesale, convenience, grocery, discount and high street stores. Catherine Johnson, category strategy and shopper marketing controller at Haribo UK said: “The Haribo Heart Throbs range celebrates one of our most beloved sweet pieces and is a perfect fit for Valentine’s Day". She added: "Being a clear fan favourite, we knew we had to bring them back for 2024 to help people celebrate the season whether to treat friends, family, or someone special. We’re excited to see them back on shelves, but hurry; they’re available for a limited time only”. The Valentine's Day 2024 collection includes the Haribo Heart Throbs, available in 140g and 160g packs at an RRP £1.25, featuring the iconic heart-shaped fruit gum and foam sweet piece from Haribo Starmix.