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Heinz has launched its first-ever gravy condiment, aptly named 'Leftover Gravy,' designed specifically for Thanksgiving leftovers. This new product aims to cater to a growing demographic of Millennial hosts who are redefining holiday traditions and seeking convenient, nostalgic meal solutions.

The 12oz squeezable bottle of homestyle turkey gravy aims to transform a classic holiday staple into a versatile condiment, ideal for the popular post-Thanksgiving sandwich ritual.

The launch comes at a time when Thanksgiving is increasingly viewed as a multi-day celebration, with recent surveys indicating that 94% of Americans create leftover sandwiches, and nearly half consider gravy a crucial ingredient.

This trend highlights a shift in consumer behaviour, particularly among Millennials who are embracing creative ways to enjoy holiday meals beyond the traditional feast.

Jamie Mack, associate director of brand communications for Heinz US, noted: “While Heinz gravy has always been a fan favourite on the Thanksgiving table, we decided to focus our attention on the day-after ritual – because we all know leftovers are the best part. Our unmistakably rich and smooth gravy enhances these meals, making them even more enjoyable.”

The product draws inspiration from the Moist Maker, a sandwich made famous by a beloved 90’s sitcom, tapping into nostalgia to connect with younger consumers.

To promote the new condiment, Heinz is offering a limited-edition Leftover Gravy Kit through Walmart.com, including a squeezable bottle and a recipe card for the “Ultimate Thanksgiving Leftovers Sandwich”.

Heinz's focus on gravy during this peak season reflects a broader industry trend where brands are increasingly targeting millennial consumers who prioritise both quality and convenience.

The emphasis on real turkey broth and a homemade taste further aligns with current market demands for authentic, high-quality food products.