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Hellmann’s unveils trio of new mayonnaise flavours

Unilever’s condiment brand Hellmann’s has expanded its portfolio with the launch of three new flavoured mayonnaise varieties. The first new flavour, Chipotle, uses real chipotle peppers, garlic and a hint of lime to create an authentic, smoky flavour with ‘just the right amount of heat’. Chris Symmes, senior marketing director of dressings at Unilever North America, said: “Hellmann's Chipotle Mayo turns up the heat with a spicy flavours that tastes as good as it looks". Also in the line-up, a new Chili Lime Mayonnaise, made with Tajín Clásico seasoning to offer a burst of heat balanced with a zesty lime kick. Finally, the new Italian Herb & Garlic Mayonnaise blends basil and oregano to deliver aromatic herbal notes with a subtle hint of garlic. The flavours are all available to purchase now at US retailers for an SRP of $4.49.


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