The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

British all-natural dip brand Holy Moly has launched its inaugural Guacamole Chip & Dip snack pot. This new offering is set to enhance the convenience snacking category and will be available in over 900 Sainsbury's stores starting today (28 April 2025). The product will also be introduced in WHSmith Travel stores from June 28 and served on LNER trains beginning June 11.

Holy Moly Guacamole Chip & Dip features a two-part packaging design that combines the brand's signature guacamole with crunchy tortilla corn chips. The innovative packaging is designed for on-the-go consumption, allowing consumers to easily separate the guacamole from the chips, ensuring freshness and preventing sogginess. This approach caters to busy lifestyles, making it convenient for consumers to enjoy a quality snack anytime, anywhere.

The guacamole itself is crafted from simple, real ingredients including avocado, tomato, red onion, jalapeño, coriander and lime juice, ensuring it is free from preservatives and artificial additives. The accompanying corn chips, made from corn masa and rosemary extract, are designed to complement the dip, providing a balanced snacking experience.

This launch aligns with evolving consumer preferences towards high-quality, convenient snack options. Recent data from Mintel indicates a growing willingness among UK consumers to invest in snacks that offer superior ingredients, with 52% of respondents affirming they would pay more for higher-quality snacks and 45% for those perceived as healthier.

Tom Walker, co-founder of Holy Moly, noted the extensive development process behind this product, highlighting the brand's focus on flavour and ingredient integrity. The introduction of the snack pot into meal deals at Sainsbury's represents a strategic move to capture a broader customer base in a competitive snacking market.

As the demand for convenient yet nutritious snack options continues to rise, Holy Moly's entry into this segment reflects a broader trend within the food and beverage industry, particularly in the plant-based sector. The brand's emphasis on sustainability and quality aligns with consumer expectations, positioning it well for future growth amidst shifting market dynamics.