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FoodBev Media

28 February 2023

Hostess Brands launches new cake and candy bars

Hostess Brands launches new cake and candy bars

Hostess Brands has expanded its snacking portfolio with the launch of Hostess Kazbars, a “first-of-its-kind” innovation within the snack cakes market. The bars combine layers of chocolate cake, créme and candy with caramel or chocolate fudge and are covered in a chocolate-flavoured coating. They are available in two flavour varieties: Chocolate Caramel and Triple Chocolate. Christopher Balach, general manager of Hostess Brands, said: "We know that consumers are craving multitextured snacks – and the variety of creamy, crunchy and rich layers in our new Kazbars will make every snacking experience a more joy-filled one. This new kind of snack delivers the familiar, moist Hostess cake consumers know and love with a new, delicious fusion of layers and textures." The bars will be available in major US retailers from mid-March in multipacks containing eight 1.25-ounce bars, or as single 2.75-ounce bars.

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