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Organic infant formula company Bobbie has announced $50 million in new financing. The sum includes Bobbie's Series B funding, which was led by Park West, with participation from existing investors VMG and NextView. The Airbnb alumni syndicate, AirAngels, provided more than 100 new investors. According to Bobbie, the capital will accelerate innovation in the formula industry and support the company’s product development efforts. Bobbie will use the funds to support its Bobbie Labs initiative, which comprises a virtual lab to fund research to evolve the field of infant feeding. “Bobbie’s growth is first and foremost a testament to the product quality which is the ultimate driver of one of the best repeat purchase rates we have ever seen,” said Carle Stenmark, general partner at VMG. “The brand positioning and accepting mission of the company also clearly resonates with parents. I’m not just a proud investor but also an avid customer."