The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Gwen Jones
3 October 2022
Jelly Belly adds new flavours to Harry Potter-inspired candy line
Jelly Belly, in partnership with Warner Bros has announced the addition of two new flavours to its collection of Harry Potter-inspired confectionery. New additions include Butterbeer-inspired chewy sweets and milk chocolate bars, available in creative packaging ranging from festive barrel tins to glass mugs. The additional Butterbeer flavours feature the following; Butterbeer Chewy Candy, served in the shape of a traditional glass mug and Butterbeer Milk Chocolate Bar – decadent milk chocolate with a Butterbeer-flavoured filling. Rob Swaigen, vice-president of global marketing at Jelly Belly Candy Company said: "We're thrilled to celebrate the magic of the festive season with five new additions to our Harry Potter collection. At Jelly Belly, we pride ourselves on true-to-life flavour in every sweet we create, so we're excited to offer Harry Potter fans the taste of Butterbeer in a candy form for the first time ever."