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US-based bourbon producer Jim Beam has broadened its ready-to-drink portfolio by introducing four new flavours to its popular Jim Beam Kentucky Coolers line. Crafted in collaboration with The Boston Beer Company, the new malt-based beverages include the following flavours: Blueberry Lemonade, Strawberry Lemonade, Orange Crush and Peach Crush. Each flavour delivers a refreshing taste experience, complemented by subtle bourbon undertones. The brand says its 'crush' RTDs offer a unique interpretation of the popular East Coast cocktail, the crush. Blueberry Lemonade offers a fusion of crisp lemon and muddled blueberries, while Strawberry Lemonade features a tart and fruity profile. Orange Crush presents bright, tangy notes, while Peach Crush captures the sweetness of biting into a ripe peach. Veronique Mura, VP of Jim Beam Global Brand, commented: “Jim Beam is an iconic brand that at its core is about the power of human connection, going back to the front porch of the Beam family home where everyone was welcome. We know firsthand how a carefully crafted beverage can complement life’s most cherished moments and that is captured in every can of Kentucky Coolers cracked open with the ones we love. We are proud to continue to innovate this iconic brand and introduce more unique flavours for people to connect over and share.” The new flavours will be available nationwide in a 12-pack of 12oz cans, catering to consumers seeking easy-to-share refreshments for social gatherings or casual get-togethers. Each Kentucky Cooler is 5% ABV and contains 120 calories per serving. The 12-can variety pack is priced at a suggested retail price of $15.99.