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John Lydon, aka Johnny Rotten, appears in his first TV commercial to help promote Country Life butter as part of a £5m relaunch campaign for the brand.

Created by Grey London, the ad follows the former Sex Pistols lead vocalist as he seeks to explore what attracts him to the brand.

Lydon reckons it’s because Country Life is a British product, but after a hazardous journey across Britain, in which he’s chased by a herd of cows and perturbed by Morris dancers, Lydon realises that the taste of Country Life is the reason why it’s his butter of choice.

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