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FoodBev Media

10 October 2023

Karma Water launches energy-boosting water line

Karma Water launches energy-boosting water line

Karma Water has teamed up with Kyowa USA, a manufacturer of fermented amino acids and branded ingredients, to launch a new range of energy-boosting water. Karma Energy Water combines 150mg of naturally sourced caffeine from green tea and B-Complex vitamins, plus a blend of nootropics, adaptogens and essential nutrients, delivering a lasting, healthier energy boost. Additionally, it includes Kyowa's scientifically studied brain health ingredient, Cognizin Citicoline, for cognitive nutrition. Karma Energy Water will be available in five flavours: Raspberry peach, melon dragonfruit, blueberry watermelon, orange mango and pineapple coconut. Karma's formulation provides both energy and mental clarity, meeting the diverse requirements of today's consumers. According to the company, the new drink uses Karma's Push Cap technology, which is engineered to protect the active nutrients until seconds before consumption, ensuring optimal potency. Naturally sweetened, vegan and non-GMO, Karma Energy Water is free of preservatives, gluten and lactose. Karma Water CEO CJ Rapp said: "Karma Energy Water represents a transformative leap in the sector as over the past three decades, consumer preferences have markedly evolved, with a growing demand for healthier energy options grounded in scientific nutrition. Today's consumers are not only seeking physical alertness but also enhanced mental clarity.” Jeff Platt, president of Karma Water, added: "Every bottle of Karma is packed with unprecedented levels of active ingredients, which are then made more effective by our patented Push Cap technology. In contrast, pre-mixed drinks often fall short on their promise due to ingredient degradation." The new drink will roll out in retail stores nationwide and online at the brand's website.

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