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FoodBev Media
24 April 2024
Mr Kipling introduces two cake offerings to portfolio
Premier Foods-owned brand Mr Kipling is expanding its Signature Collection with the addition of two new small cake offerings: Layer Cakes and Double Chocolate Cakes. According to the brand, the latest additions offer a rich chocolate experience that satisfies consumers' desire for indulgence at home with a combination of layers, textures and flavours. The Signature Collection Chocolate & Caramel Layer cakes combine rich chocolate-flavoured crème and gooey caramel sauce, wrapped in a soft chocolate sponge and finished with a thick layer of creamy milk chocolate. Meanwhile, the Signature Collection Double Chocolate cakes include layers of soft chocolate sponge topped with gooey milk chocolate sauce and a thick layer of decadent chocolate-flavoured crème, all encased in smooth milk chocolate. Naomi Shooman, global marketing director for sweet treats at Premier Foods, said: “When shoppers are looking to relax and reward themselves in the evening, they often look to sweet treats and the small cakes category. The new Mr Kipling Signature Collection products mean retailers can provide their customers with elevated, rich and premium cakes that deliver the chocolatey indulgence they’re after.” The cakes will be available at Asda stores from 29 April.