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Müller has launched a new TV campaign to promote Britain's biggest selling yogurt brand, Müller Corner.

The new ads, which focus on the company's 'Mix it your way' message, will air for the first time on Monday 11 August on UK television, and an accompanying radio campaign will also run.

The opening scenes of one of the adverts shows two entertainers tap dancing to music. After a few moments, a voiceover says "Nice! Now let’s mix it up differently like a Müller Corner".

A Müller Corner stand, complete with big screen and touch screens encased in juke box pods, will be taking to the road and stopping off at city centres and shopping malls around the country.

Consumers will be invited to create their very own Corner ads by mixing and matching a selection of clips featuring different dance styles. A selection of the mixes produced by consumers will be transmitted onto the main screen where they will be broadcast to those visiting the stand as well as passers-by.

“Since it was launched in the UK two decades ago, Müller Corner has always been associated with bringing fun and involvement to a healthy category," said Chris McDonough, Müller UK’s Marketing and R&D Director. "The brand celebrates its 20th anniversary this year and we wanted a campaign that encapsulates the heritage and characteristics of the brand. ‘Mix it your way’ does exactly that. The TV ads are guaranteed to raise a laugh, and the radio, sampling and online activity will really get consumers involved with the brand and the campaign in a truly interactive way."

Müller Corner has become the first yogurt brand in the UK to hit the £200million annual retail sales benchmark.