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*Müller UK is investing £2.5 million in a new marketing campaign for Müller Vitality. *

The relaunch kicked of on 7 July and involves repositioning the brand as healthy brand, with focus on the yogurts synbiotic properties, using the slogan 'Keeps your tummy working like clockwork'. A new recipe has resulted in an increase of the probiotic from 1.25g to 2.5g and also includes a prebiotic (BB-12). However, the company has chosen to remove Omega-3 as research revealed that consumers found the inclusion confusing.

In addition to a new recipe, Müller has introduced new pack designs with graphics that aim to illustrate the health benefits of Vitality. The new designs are complemented by a new size pack, which has changed from 150g to 125g.

In a comment to journalists Müller UK Marketing Director Chris McDonough, said: "The message we’ll be sending out to consumers is, ‘You’ve heard a lot of science about probiotics, but because all tummies are different, not everyone gets the same benefit. We trust your body’s own good bacteria, that’s why we also put in prebiotics which work to feed the good bacteria already in your digestive system. Together prebiotics and probiotics can keep your tummy working like clockwork, whether you choose Vitality yogurt or yogurt drink'."

Müller Vitality Low Fat Yogurts is available in 6 x 125g in the following flavours: strawberry raspberry, cherry blueberry, peach passionfruit apricot, blackcurrant red berry and pineapple orange

Müller Vitality Drinks in 6 x 100g range includes: strawberry, raspberry, peach, vanilla, tropical ( 0.1% fat) and red berry ( 0.1% fat).