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9 January 2024

Nestlé expands KitKat portfolio with latest launch

Nestlé expands KitKat portfolio with latest launch

Nestlé has unveiled its latest innovation under its KitKat brand with the launch of the limited-edition KitKat 70% Dark. The chocolate bar combines four fingers of KitKat’s trademark wafer with smooth dark chocolate. In a first for both KitKat and Nestlé Confectionery in the UK and Ireland, the dark chocolate bar is made with cocoa mass that is sourced from families enrolled in Nestlé’s cocoa income accelerator programme. Building on the Nestlé Cocoa Plan, which has been in place since 2009, the income accelerator programme aims to improve the livelihoods of cocoa-farming families and their communities, with a focus on advancing regenerative agriculture practices. Additionally, through the programme, Nestlé Confectionery aims to empower women as agents for positive change, encourage school enrolment and support farming communities in diversifying their income streams. Hannah Boyle, brand manager for KitKat at Nestlé UK & Ireland, said: "The combination of our signature crispy wafer and the rich, smooth dark chocolate creates a truly indulgent experience that we’re confident chocolate fans will love. We’re also proud of how it has been made - with cocoa mass sourced from families enrolled in the income accelerator programme. While chocolate fans enjoy their KitKat 70% Dark, they can learn a little bit more about how their break is helping to improve the livelihoods of cocoa farming families and their communities by scanning the QR code on the pack.” The new 70% Dark KitKat bars are available to purchase now, exclusively in Sainsbury’s stores nationwide.

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