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Icelandic no-added-sugar brand, Good Good, has closed a $20 million Series B funding round, led by private equity group SÍA. The brand offers no-added-sugar spreads, keto bars, syrups and natural sweeteners, as well as a recently released low-carb peanut butter. Gardar Stefansson, co-founder and CEO of Good Good, commented: "We are thankful for the support from our current investors and board, along with the trust and confidence from our new investor, SÍA IV, and other private investors that participated in this funding". He continued: "Good Good is on a mission to innovate great-tasting, no-added-sugar alternatives in a world where such products are necessary for everyday living. With this new round of $20 million, we are on track to materialise our vision of making a positive impact on our consumers. We are continuing to add talented employees to our team to bring Good Good into more households and further develop our product line." The funding will support the company's expansion, especially in the US and other international markets, as well as its online sales. The investment round follows Good Good's $3 million Series A funding in 2020.