The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

The Australian Federal Court has ruled that Nudie Foods Australia Pty Ltd, makers of nudie fruit juice drinks, has been misleading the public as to the fruit content of two of its products: Rosie Ruby and Rosie Blue.

nudie claimed that Rosie Ruby juice consisted of 100% cranberry cloudy juice and Rosie Blue was solely cranberry and blueberry juice. But the drinks in fact contained only about 20% of those juices with the rest predominantly made up of reconstituted apple juice, the court found, following legal action brought by the Australian Competition and Consumer Commission (ACCC).

The misrepresentations were made on nudie products in shops around Australia and on advertising between July 2007 and January 2008.

The Federal Court ordered nudie to publish corrective advertisements, establish an education, training and trade practices compliance programme and pay legal costs to the ACCC.

ACCC Chairman Graeme Samuel said it was “another warning” to companies to consider carefully what claims were made about a product on its labelling and in marketing.

The orders require nudie to ensure that the fruit listed on the label corresponds with what is in the bottle.

Could this mean an end to the quirky names that have become the brand’s hallmark?