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Jamaica’s Wisynco Group has added the Ocean Spray brand to its own line of purified water. Ocean Spray WATA has been soft launched and is already on some shelves in the country, but a formal roll-out will take place in December.

It's expected that the range of cranberry flavoured water will be distributed across Caribbean markets early in 2009.

Wisynco, a former industrial conglomerate, still makes a range of disposable utensils and plastic-based products. In recent years, the privately held, family owned company has become more widely recognised for its production and distribution of beverages, including its WATA brand of purified water which recently launched a sub-range of fruit-flavoured water.

The firm’s aggressive marketing and distribution strategy helped make Jamaica, per capita, the market leader for Ocean Spray's cranberry juices.

Wisynco Trading Managing Director William Mahfood estimated that production could be a million cases a year by 2010. WATA already controls more than 60% of the Jamaican market for bottled water.