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Today marks the launch of One Good Thing (OGT), a sustainability start-up that says it has produced the “world’s first” range of wrapperless protein and snack bars. In a bid to reduce plastic waste for on-the-go snackers, the new bars are made from raw cold-pressed, low-carbon ingredients and coated with a completely edible, natural film. The film is made from a mix of beeswax and other natural ingredients and dries hard enough to hold and protect the contents but is thin and soft enough to chew easily.

The edible coating acts as a replacement to traditional plastic or paper wrappers. The bars are durable, waterproof and do not disintegrate when wet. The only packaging is the cardboard boxes that the bars are delivered in, which is made of 70% recycled material and is 100% recyclable at home. The snack bars are available in seven flavours including mango and passionfruit, strawberries and cream, rhubarb and custard and cherry Bakewell. There are also seven varieties of protein bar, including combinations apple and cinnamon, sticky ginger, berry burst and butterscotch. Mike Bedford, co-founder of OGT, said: “The idea for OGT came to me when I was out cycling and saw the sheer volume of snack wrappers. So, I challenged myself to think about how I could resolve the problem for people snacking on the go. Developing the product was the easy bit for me, but building a consumer brand is another thing. That’s why I’ve focused on building a brilliant team that can help launch OGT as a completely new and innovative snacking concept.” Kieran Stanbridge, CEO of OGT, added: “We like to think of our bars as just like eating an apple. When you're ready to eat one, you can just give it a quick rinse and take a bite. It’s that simple. Our innovation doesn’t just limit plastic waste – it removes it entirely.” He continued: “We know that consumers are actively trying to make positive changes to their shopping habits to live more sustainably. But trying to tackle the world’s sustainability problems is a tall order for any business. One Good Thing was created, to make it easy to do just one good thing to help reduce our impact on the planet.”