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Post Consumer Brands cereal brand Pebbles has launched a new line of frozen waffles in Fruity and Cocoa Pebbles flavours. The waffles feature a buttermilk batter base filled with either a chocolate flavour or bursts of fruity colour. Joe Christenson, senior brand manager of Pebbles, said: “Pebbles cereal fans are always looking for new ways to experience their favourite cereal. We’ve seen fans get creative by mixing Pebbles cereal into waffles and other breakfast recipes, so we were inspired to launch Pebbles Waffles in collaboration with Bob Evans Farms for a fun, easy way to enjoy the iconic flavour of Pebbles cereal.” Cocoa Pebbles and Fruity Pebbles are both available at retailers, including Affiliated Amarillo, Brookshire Brothers, Boyers Food Market, and more.