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Kellanova-owned snack brand Pringles is set to enhance its UK convenience channel offerings with the launch of its latest flavour, Blazin’ Fried Chicken. This introduction follows a successful rollout across major grocery chains and is part of a broader strategy to capitalise on the increasing consumer preference for spicy snacks.

The new flavour, inspired by Nashville-style fried chicken, is a response to a notable 23% rise in demand for spicy snack varieties across Europe. This trend reflects a growing appetite among consumers for bold flavours, with Google searches for Nashville-style chicken in the UK reportedly surging by 120% over the past year.

The Blazin’ Fried Chicken flavour joins Pringles' existing Hot portfolio, which includes Smokin’ BBQ Ribs, Kickin’ Sour Cream and Sweet Chilli, each offering distinct heat levels.

Seanáin McGuigan, Pringles brand manager for the UK and Ireland, highlighted the strategic nature of this partnership: "With the rise in popularity of hot and spicy foods in the UK, our new Blazin’ Fried Chicken flavour taps into this growing trend to give consumers more variety and choice when it comes to spicy snacks."

The introduction of Blazin’ Fried Chicken is expected to create significant opportunities for retailers, particularly in the convenience sector. With Pringles' established reputation and the anticipated consumer enthusiasm for this new flavour, retailers are encouraged to capitalise on the trend by promoting the product effectively. Pringles is already making the flavour available nationwide through key distributors such as Bestway, Dhamecha, Parfetts, Sugro and Unitas.

The new product will be available in a 160g pack with a recommended retail price of £2.75.