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Rockstar has added a new range of sugar-free energy drinks to its portfolio, called Rockstar Focus, aimed at providing consumers with both an energy boost and enhanced mental focus. Rockstar Focus is made with ingredients such as Lion's Mane, a mushroom used in traditional Eastern cultures, and provides 200mg of caffeine. The sugar-free range is available in three flavours: lemon lime, white peach and orange pineapple. Fabiola Torres, PepsiCo's general manager and chief marketing officer of the energy category, said: "Our fans have always relied on our products for energy, but we knew there was also an opportunity to create a product that could give a mental boost and support focus. Additionally, we found that 64% of our consumers share a heavy interest in the ingredient, Lion's Mane." "With these clear insights, our team was able to transform and expand our portfolio of offerings to include the revolutionary, new Rockstar Focus." Danielle Barbaro, vice president of R&D at PepsiCo Beverages North America, added: "Our new Rockstar Focus formulas are uniquely crafted to include the optimal blend of cutting-edge ingredients and the power of caffeine, setting a new standard to deliver not just energy, but mental focus". "Through our proprietary design process, we artfully curated each flavour to provide the consumer with an energising and refreshing taste experience." Rockstar Focus is available for purchase retailers nationwide for $2.99 per 12oz cans.