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Stora Enso-owned Selfly Store has introduced a new smart vending freezer for the unattended retail market.

The Selfly Freezer offers customers frozen treats all season long. Customers are able to make contactless payments, select multiple products at one time, as well as touch and feel each product before making their purchase. The freezer is part of the brand's Selfly Store Model 3 product family, which offers a self-service solution through hardware, cloud-based software, RFID (radio frequency identification) tags and a service network. According to Selfly Store, by using RFID technology, "the Selfly Freezer provides real-time item-level data analytics to optimise sales and operations while reducing food waste". Aslak de Silva, CEO of Selfly Store, said: "Our requirements and expectations for the performance and features of the Selfly Freezer were set high, measuring up to nothing less than the already existing Selfly Fridge and Selfly Ambient intelligent vending machines". "Designing, developing and manufacturing a vending freezer which is truly intelligent is a complex and challenging task. We are proud to have developed a product that will make a significant impact on the unattended retail industry."