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New USDA-certified organic extra virgin olive oil brand, Single & Fat, launched today in the US. The new oil is made with high quality olives sourced from farms across Italy and annually harvested in October using the most effective and sustainable practices. “When we thought about ‘olive oil’ our brains went to either this serious old school heritage territory or this new-wave luxurious minimalism — both of which felt a bit iterative and overall, not the kind of fun we enjoy having in the kitchen or in our day-to-day life,” said Single & Fat co-founder, Cristina Samper Pearl. “Single & Fat is a 100% certified organic single batch fatty oil that meets all the standards and expectations of modern consumers, yet invites the foodies who maybe don’t know how or have time to cook into a world of dousing and indulging.” The oil is well-rounded and designed to pair with anything, offering light notes of artichoke and branches with a subtle almond flavour. Co-founder, Matt Cruz, said: “At the end of the day, we just wanted to make something that was fun and unexpected — a brand that sparked conversation and a product that was genuinely good. Single & Fat is for people who want to treat themselves. We’re for the clean plate club and the leftovers you look forward to eating later in the evening after you get home from being out.” The extra virgin olive oil is available to buy on the company’s website for $28.