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Europeans have fallen in love with smoothies! Light and healthy fruit drinks have entered the snack category and are becoming increasingly popular every year. According to Statista Global Data, in Europe, this beverage category will grow from €11.01 billion in 2022 to €12.53 billion in 2026, advancing at a CAGR of 3.27%. With the spring-summer season just beginning, the presence of these products on shelves is simply mandatory!
Hello Day! Smoothie is an innovative product from Agus. The beverage consists of natural purées and fruit juices of the highest quality, without low-cost fillers. The thick, filling liquid snack contains no added sugars, and its taste and sweetness are derived entirely from the fruit. Hello Day! Smoothie comes in three delicious flavours: passion fruit, pineapple and mango. The drink is available in a recyclable bottle that you can take with you to work or pack in your child’s backpack for a second breakfast. The brand’s visual communication distinguishes it from the competition on the shelf. Inspired by the American farmer’s market and French le marché, the packaging features a colourful awning, naturally evoking the idea of a traditional grocery market offering food directly from farmers.
It’s worth it!
Hello Day! Smoothie is produced using aseptic processing technology, creating a shelf-stable beverage that does not require refrigeration, with a long 12-month shelf life. In terms of logistics, the drink does not require temperature-controlled conditions, which has a significant impact on cost optimisation in the supply chain. In store, our smoothie can be displayed in two areas: on shelves and in refrigerators, fully complementing the food offering and the “to go” category.
“Our smoothie is available in the international market, through different sales channels, from supermarkets, convenience stores, drugstores and petrol stations to q-commerce and online supermarkets, including REWE, Tommy, Spar, Auchan, DM, Rossmann, Bipa, Danube, Mercator, Plodine, Konzum, Circle K, Orlen, Zabka Jush, Frisco and Delio. We are constantly searching for new distribution partners to expand our sales network by offering them a branded product of the highest quality and attractive terms of cooperation,” explains Andrzej Mirowski, communication director.
With the consumer in mind
In addition to smoothies, Agus also offers healthy snacks and breakfast products under the Hello Day! brand. All of the brand’s products consist of simple, low processed ingredients.
“Hello Day! was created as a response to the needs and changing eating habits that we closely observe. Nowadays, consumers are looking for healthy and simple products that help them maintain a balanced diet and support wellbeing, both at the product and brand value level,” Mirowski explained. “According to our slogan Hello Day! Change Your Life! we want to support consumers in changing the way they eat, live, look at the world and think about ecology. We also encourage them to change their habits and attitudes.”
About Agus
Agus is an FMCG company that creates, designs and commercialises products in four main categories: dairy, beverages, snacks and breakfast products. The company is present on four continents, in more than 50 countries, and according to Agus Vision 2025, plans to expand and diversify its business, including through acquisitions. For years, Agus has been improving its recipes to meet market expectations. The company has a number of recognisable brands in its portfolio: Royal Milk, Olimp Milk, Diamond Milk, Imperial, Pride, Majestic, Milmo and Hello Day! Learn more at AgusGlobal.com.