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Hormel Foods-owned brand Spam has announced the launch of its eleventh flavour variety, a new maple syrup-flavour. The new product combines Spam’s classic salty, savoury flavour with sweet natural maple flavouring. It was developed “following an outpouring of fan-developed maple recipes and consumer insights and feedback”. Lisa Selk, VP of marketing for the Spam brand, said: "For 86 years, the Spam brand has introduced a unique variety of products, aligning our great flavours with consumer trends and feedback. When recent research showed a resurgence of cooking breakfast at home and an unwavering consumption of maple products, we knew it was time to create Spam maple flavored. And as a permanent addition to our lineup, we can't wait to see the culinary creations our fans cook up for breakfast and beyond." The lastest launch follows Spam’s unveiling of its limited edition Figgy Pudding product in November last year, featuring a blend of warm spices and seasonal ingredients cinnamon, nutmeg, ginger, allspice and cloves. In October, the brand introduced frozen cheesy fritters to its product line. The new maple-flavoured Spam is available to purchase now in retailers across the US.