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Incredibles, a brand under cannabis company Rythm, has unveiled its latest product launch: Strawberry Supernova Comets.

This new offering, which features bite-sized gummies coated in colourful candy, has launched on the company's direct-to-consumer platform, with availability in Rise Dispensaries across Illinois beginning September 15.

As the cannabis edibles market continues to surge, projected to exceed $48 billion by 2030, Incredibles aims to capitalise on consumer preferences for innovative and flavourful products.

“With edibles among the fastest-growing ways people enjoy cannabis, Comets joins the scene at an exciting time, offering a product that’s both craveable and unique,” said Dominic O’Brien, head of revenue and commercial services for Incredibles.

Comets are designed to provide a multi-sensory experience, combining a crunchy outer layer with a chewy gummy center. Each piece contains 10mg of THC, with every package totaling 100mg.

The launch of Strawberry Supernova is positioned to attract consumers looking for sweet, confectionery options in the cannabis space, which has seen increasing demand for such products.

The introduction of Comets is timely, as the market for cannabis edibles, particularly gummies, remains one of the most dynamic and rapidly growing segments.

According to GMI Insights, this category is expected to reach a global valuation of over $27 billion by 2032. As consumer tastes evolve, products like Comets are likely to resonate with those seeking novel and enjoyable ways to consume cannabis.

Incredibles has served the cannabis confections space since 2010. The launch of Comets marks a significant milestone for the brand as it celebrates its 15th anniversary.