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Tetra Pak has collaborated with a European soft drinks brand to launch its new Tetra Prisma Aseptic 300 Edge beverage carton.
The package is designed to appeal to younger consumers and ‘dynamic adults,’ with a distinct look and ergonomic design catering to modern consumer preference for taller, slimmer packaging.
Product waste is minimised by combining the slanted top of the carton with a DreamCap 26 Pro tethered closure, helping to prevent litter as the cap stays attached to the package and can be collected in kerbside recycling alongside the carton.
Additionally, the European juice brand opted for increasing the renewable share of material in the package to over 85%, reducing the carton’s carbon footprint by 76%. Paperboard from Forest Stewardship Council-certified forests is combined with plant-based polymers derived from responsibly sourced sugarcane to develop the carton.
Tetra Pak confirmed its latest carton is available on the latest Tetra Pak A3/CompactFlex filling machine, as well as on existing lines through a simple upgrade. It brings packaging configurations on a single filling machine to five, enabling quick switching between different packaging sizes and opening systems for optimised production efficiency.
The carton is well-suited to a range of on-the-go beverages including dairy, juices and functional drinks. Its taller and slimmer shape means it is possible to fit around the same number of litres and up to 10% more packages per pallet, meaning fewer shipments while delivering more product.
Francesco Faella, VP for business sector ambient at Tetra Pak, said: “By collaborating with a leading European juice brand and launching the Tetra Prisma Aseptic 300 Edge, we are answering the industry’s call for added flexibility and stylish design options to help brands stand out on the shelf. Importantly, we are doing this while also addressing consumer preferences and expectations.”
“Based on our recent global research, environmental concerns remain high for 76% of respondents, with over 60% choosing products that have environmentally sound packaging in a bid to protect future generations and one fifth showing preference for containers made of renewable materials.”
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