The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Lucas Bols, one of the world’s oldest distilled spirits brands, is reintroducing Bols Genever, a traditional genever created almost two centuries ago.

Genever, considered to be one of the ‘original white spirits’, is the number one distilled spirit in Holland, and until recently was only available in selected local markets.

The relaunch of the juniper-flavoured traditional liquour will make Bols Genever available to today's consumers in the US, UK and the Netherlands.

Bols Genever is a complex distilled white spirit, blending a distillate called maltwine with a carefully selected secret blend of botanicals to produce a quality spirit with a smooth character.

Genever was awarded the prestigious Appellation d’Origine Controllée status in 2007 and can only be named as such if produced in Holland and a few neighbouring areas.

Maltwine is the basis of a genever, giving the spirit a deep, rounded malt flavour and smooth taste. Maltwine is made by triple-distilling a mash of rye, corn and wheat in copper pot stills at 47% ABV, which is considered to be the optimum alcohol content, in order to retain maximum flavour.

Lucas Bols, CEO Huub van Doorne, said: “The relaunch of Bols Genever in key international markets continues the global rejuvenation of the Lucas Bols Company brands. Following the successful global relaunch of Galliano L’Autentico and the continued focus on the Bols Liqueurs portfolio, we're now turning our attention to Bols Genever as part of our ongoing commitment to innovation and excellence. Our goal is to introduce bartenders across the world to the genever category, thus consolidating Bols as an innovator and leading authority in cocktail making.”