top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif
FoodBev Media

FoodBev Media

29 April 2024

Trip releases functional mushroom and adaptogen beverage range

Trip releases functional mushroom and adaptogen beverage range

UK-based functional beverage brand Trip has launched the Mindful Blend range. Known for its CBD-infused drinks, Trip is now venturing into new territory by infusing lion's mane, magnesium, ashwagandha and L-theanine into its latest range of nature-inspired beverages. The Mindful Blend range debuts with four flavours - Cucumber Mint, Blood Orange Rosemary, Elderflower Mint and Raspberry Orange Blossom. Each variant aims to offer consumers a refreshing and calming experience, harnessing the powerful health benefits of its functional ingredients. Trip's new functional drinks are now available for purchase online, with nationwide retail availability commencing on 6 May 2024. Consumers can find the Mindful Blend range at leading retailers such as Waitrose, Sainsbury's, Holland & Barrett, Whole Foods, Co-op, Ocado, as well as in restaurants and coffee shops, including Leon outlets nationwide. Lion's mane, recognised for its cognitive benefits, magnesium, praised for its calming effects, and ashwagandha, known for its stress-relieving properties, have garnered widespread attention on social platforms like TikTok, where health-conscious users have driven billions of views. Olivia Ferdi, a representative from Trip, said: “As consumers continue to prioritise health and wellness, Mindful Blend provides an accessible way to incorporate these trending ingredients into your lifestyle and a new way to unwind. Millions already find calm through the functionality of our CBD drinks, and seeing the increased demand and popularity of these ingredients has made it clear that there is a market for us to expand into a new range of soft drinks.”

bottom of page