The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

The UK’s newly finalised free trade agreement with South Korea is expected to deliver a significant uplift for British food and beverage exporters by safeguarding tariff-free access and simplifying trade conditions.

Announced on 15 December, the upgraded trade deal ensures tariff-free access on 98% of tariff lines, effectively protecting around £2 billion worth of UK exports.

South Korea’s expanding import demand, which is projected to grow by 26% by 2035, presents clear opportunities for British producers. Among the goods highlighted as beneficiaries of the agreement are Scottish salmon and Guinness, both of which are expected to retain strong competitive positions in the Korean market.

Nik Jhangiani, interim CEO of Diageo – which owns Guinness as well as a range of premium spirits – said the agreement “will support export growth for Guinness, canned in Runcorn, and help satisfy the growing demand from South Korean consumers for the world’s number one stout“.

Similarly, Salmon Scotland, representing over 3,200 Scottish salmon producers and exporters, emphasised that improved customs procedures, including provisions aiming for goods clearance within 48 hours, will be crucial for maintaining product quality and competitiveness in distant markets.

One of the deal’s standout features for the food and beverage industry is its focus on modernised customs procedures and clearer regulatory pathways. The agreement includes enhanced sanitary and phytosanitary measures designed to reduce delays and uncertainty at borders, an important benefit for perishable foods, such as seafood.

These smoother processes aim to reduce risks associated with spoilage and administrative hold-ups, thereby strengthening cross-border supply chain reliability.

Trade minister Chris Bryant said the deal positions the UK as a global leader in digital trade and innovation.