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PepsiCo, the parent company of the Wotsits brand, has announced the launch of the brand’s first entry into the chilled ready meals category with the Wotsits Mac ‘n’ Cheese range.

The range, launched in partnership with Samworth Brothers Group Meals division and Lean Kitchen Network, is available in three flavours: Really Cheesy, Sweet & Spicy and Flamin’ Hot.

Each option brings something new, with Really Cheesy bringing together two traditional favourites, combining the iconic flavour of Wotsits and the classic Mac ‘n’ Cheese, while the Sweet & Spicy variant offers a hint of spice.

The Flamin’ Hot Flavour builds on the success of the wider Flamin’ Hot range, which includes Wotsits Crunchy Flamin’ Hot.

Phoebe Chapman, senior brand manager at Walkers Snacks, commented: “Launching Wotsits Mac ‘n’ Cheese marks a significant milestone for our brand. It’s the first time we’ve taken the much-loved Wotsits taste beyond the crisp aisle, allowing shoppers to experience it in an entirely new format."

"We’re bringing something fun, exciting and delicious to the ready meals category that we’re confident will help retailers appeal to a whole new range of shoppers.”

Seamus McCabe, category commercial director (meals) for the Samworth Brothers Group, said: “There’s a huge opportunity to challenge the norm in the meals category. By teaming up with a brand as iconic as Wotsits, we are not only tapping into a growing consumer demand for meals from household names, but we are also offering something truly unique and disruptive."

"The category is primed for innovation, and we believe Wotsits Mac ‘n’ Cheese is the perfect recipe to shake things up.”

The Wotsits Mac ‘n’ Cheese range is available in 400g formats exclusively in selected Tesco stores, before rolling out more widely later in the year.