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The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

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Kellogg’s debuts High Protein Bites cereal

Kellogg’s debuts High Protein Bites cereal

Kellogg’s has announced the launch of High Protein Bites, a new addition to its cereal range.

Best launches new 'filled pillow' cereal in two flavours

Best launches new 'filled pillow' cereal in two flavours

UK cereal brand Best, founded by the Sidemen in March last year, has unveiled its latest launch: a new 'filled pillow' cereal range combining a crispy outer shell with a smooth, creamy centre.

Kallø adds to breakfast range with new organic cornflakes

Kallø adds to breakfast range with new organic cornflakes

Kallø, a natural food brand owned by Ecotone UK, is building on its breakfast range with the launch of an organic gluten-free Golden Cornflakes product.

Start-up of the month:  Surreal

Start-up of the month: Surreal

We speak to Jac Chetland, co-founder of Surreal: a cereal company that provides low-carb, high-protein and zero-sugar breakfast options.

Texas attorney general launches investigation into Kellogg’s over cereal health claims

Texas attorney general launches investigation into Kellogg’s over cereal health claims

Texas' attorney general has launched an investigation into WK Kellogg Co for potentially violating the state’s consumer protection laws.

Closure plan at Cheerios factory threatens 300 jobs in Merseyside

Closure plan at Cheerios factory threatens 300 jobs in Merseyside

Cereal Partners UK, maker of Cheerios & Cornflakes, plans to close its Bromborough factory, Merseyside, risking around 300 jobs.

Lucky Charms expands line-up with three new cereal variants

Lucky Charms expands line-up with three new cereal variants

General Mills-owned brand Lucky Charms is expanding its cereal line-up with three new products.

Kellogg’s completes hydrogen-fuelled manufacturing process in UK-first demonstration

Kellogg’s completes hydrogen-fuelled manufacturing process in UK-first demonstration

Kellogg's has become the UK's first food manufacturer to produce cereal using a hydrogen-fuelled manufacturing method.

Lidl GB to make 'least healthy' own-label product packaging less attractive to children in ‘industry-first’ initiative

Lidl GB to make 'least healthy' own-label product packaging less attractive to children in ‘industry-first’ initiative

Lidl GB will remove all packaging designs deemed attractive to children from its least healthy own-label products by mid-2025.

cereal
ADM (Beverages) | May
DDW (Givaudan) | Apr 25
Corbion | May 2025 | 40,000
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