The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Target has announced that by the end of May 2026, it will exclusively carry cereals made without certified synthetic colours.

Better-for-you cereal and snack brand Catalina Snacks is broadening its lineup with two new product launches: Peanut Butter Protein Cereal and Parmesan Garlic Protein Snack Mix.

Just in time for Fibre February, Nestlé Cereals is bringing a fruity twist to its Shredded Wheat brand to UK supermarket shelves.

US-based Catalina Snacks is celebrating the New Year with the launch of two pastry-inspired protein cereal flavours, Strawberry Strudel and Apple Turnover, to its Catalina Crunch brand.

Releasing across major retailers from the beginning of January, the new flavour delivers an indulgent and on-trend taste, combining crunchy pillows with a smooth white chocolate and caramelised biscuit flavour filling.

Kellogg’s is introducing a bold new addition to its line-up with Crunchy Nut Hot Honey Crunchies, marking one of the UK’s first spicy breakfast cereals.

General Mills has launched a new Dark Chocolate variant of its Reese’s Puffs cereal, marking the first major flavour expansion since the brand’s 1994 debut.

European food manufacturer Cerealto, a producer of biscuits, cereals and snack bars, has announced a majority investment in US-based co-manufacturer Fresca Foods.

Cult coffee brand Grind has joined forces with disruptive cereal maker Surreal to create a limited-edition high-protein Tiramisu-flavoured cereal, blending two morning staples into a nutritious breakfast option.