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UK mead producer Lyme Bay targets low-alcohol occasions with sparkling RTD range
UK mead producer Lyme Bay has launched two low-alcohol sparkling meads, repositioning the honey-based drink as an RTD-style option for lighter drinking.
Empress 1908 enters non-alcoholic spirits segment with 0.0 Indigo
Empress 1908 Gin is expanding into the fast-growing non-alcoholic spirits category with the launch of Empress 1908 0.0 Indigo, the brand’s first alcohol free expression.
Sober curious: How no and low alcohol drinks are redrawing legal lines
Claire Breheny, partner and head of trade marks at Mathys & Squire, examines how this transformation is creating new challenges – and opportunities – for beverage makers and IP professionals alike.