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MyProtein debuts brand’s ‘lightest-tasting clear protein yet’

MyProtein debuts brand’s ‘lightest-tasting clear protein yet’

British sports nutrition brand MyProtein has expanded its clear whey protein range with the launch of Clear Whey Splash Of, said to be its ‘lightest-tasting’ clear protein to date.

Mud/Wtr expands functional F&B portfolio with vegan ‘mental wellness’ protein powder

Mud/Wtr expands functional F&B portfolio with vegan ‘mental wellness’ protein powder

UK functional food and beverage brand Mud/Wtr has expanded its portfolio with the launch of Nourish, a vegan protein powder designed to support mental wellness.

C4 launches first protein powder in UK in partnership with Hershey

C4 launches first protein powder in UK in partnership with Hershey

Pre-workout brand C4 has partnered with The Hershey Company to enter the protein category with the launch of its first-ever whey protein powder in the UK.

Myprotein launches new powder electrolyte beverage

Myprotein launches new powder electrolyte beverage

Myprotein has announced the launch of its new hydration product: Impact Hydrate.

Premier Protein unveils new Indulgence protein shake line

Premier Protein unveils new Indulgence protein shake line

Premier Protein has unveiled a new line of ‘mega rich, dessert-worthy’ shakes that contain 30g of protein and 3g of sugar.

Paine Schwartz expands footprint in health sector with Promix acquisition

Paine Schwartz expands footprint in health sector with Promix acquisition

Paine Schwartz, a player in sustainable food chain investing, has acquired Promix, a company known for its clean label nutritional products.

VMI Sports introduces two new product lines

VMI Sports introduces two new product lines

New York, US-based sports nutrition lifestyle brand VMI Sports has introduced two new fitness-focused product lines.

Fuelling the Olympic spirit: Top 10 sports nutrition trends and innovations of 2024

Fuelling the Olympic spirit: Top 10 sports nutrition trends and innovations of 2024

Join us as we unpack the dynamic trends that are shaping the sector and unveil our top new product launches.

Ghost and Oreo partner to unveil new mint-flavoured protein powder

Ghost and Oreo partner to unveil new mint-flavoured protein powder

Ghost has partnered with Oreo, a Mondelēz-owned brand, to introduce a new addition to its protein powder lineup: Ghost Whey x Oreo Mint.

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