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Absolut partners with Tabasco to target growing demand for heat-led spirits
Absolut Tabasco, will roll out from February in key markets including the US and the UK, marking one of Absolut’s most globally scaled flavour launches in recent years.
Stoli launches Halapeño Pepper Vodka to capitalise on growing demand for spicy cocktails
Stoli has expanded its flavoured vodka line with the global launch of Halapeño Pepper Vodka, a new expression developed to meet rising consumer demand for bold, spicy flavours.
Betty Booze launches first vodka-based canned cocktails
Betty Buzz, a canned cocktail brand founded by American actress Blake Lively, has expanded into vodka-based drinks with the launch of its first Vodka Iced Teas.