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The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry





Aapa targets ‘new space’ in soft drinks with nationwide launch
Aapa has launched nationwide across Asda and WHSmith, entering the UK market with a proposition designed to bridge the gap between traditional soft drinks and functional beverages.
2 days ago


Olipop appoints former Electrolit CEO Christian Patiño Webb as chief executive
Olipop has appointed former Electrolit CEO Christian Patiño Webb as its new chief executive officer, as the functional soda brand strengthens its leadership team to support its next phase of growth.
Aug 14


7Up unveils biggest brand evolution in over 15 years with lime-led reformulation
7UP, part of the Keurig Dr Pepper brand portfolio, has unveiled its first brand evolution in more than 15 years, centred around a lime-led reformulation in the US.
Aug 12


New packaging rules come into effect across the EU: F&B industry reacts
From today (12 August 2026), new measures under the Packaging and Packaging Waste Regulation apply across the European Union, aiming to promote a circular economy and strengthen the Single Market for packaging.
Aug 12


Premier Protein launches sparkling soda with 15g of whey protein
Premier Protein has entered the sparkling soft drinks category with a new protein-fortified soda.
Aug 10


Vimto maker Nichols buys functional drinks brand VitHit for £64m
Nichols has acquired Irish functional vitamin beverage brand VitHit in a £64 million deal, aligning with its strategy to strengthen its portfolio by investing in differentiated soft drinks brands.
Aug 10


New Flydrate hydration beverages target aviation industry
A new functional hydration beverage brand, Flydrate, has launched in the UK, targeting the air travel industry exclusively.
Aug 4


Halfday expands iced tea range with Target launch and new Strawberry flavour
Halfday has launched nationwide at Target, expanding its retail presence with a new slim can format and an exclusive Strawberry Half & Half flavour.
Aug 4


Damm UK takes stake in Dalston’s Soda Co
Damm UK has acquired a stake in London-based Dalston’s Soda Co, making the soft drinks producer the first non-beer partner to join its Accelerator Programme at the Damm Eagle Brewery in Bedford.
Aug 3


Theakston and Equinox launch Hopbucha alcohol-free beer and kombucha hybrid
Theakston Brewery and kombucha producer Equinox Kombucha have joined forces to launch Hopbucha.
Jul 31


Fave secures $1m seed funding as it launches nationwide
US organic drink mix brand Fave has raised $1 million in seed funding and secured a national retail launch at Sprouts Farmers Market.
Jul 28


Kim Kardashian-backed Update relaunches paraxanthine-powered energy drink
The drink has relaunched with a major 'The Future is Energy' campaign led by Kardashian this month, with the media personality and entrepreneur having joined the brand as co-founder earlier this year.
Jul 27
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