The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

**Britvic Soft Drinks has introduced apple blueberry as a new exotic flavour for its J20 range replacing orange cranberry.

**According to Britvic Sales Director Andrew Richards: “Premium soft drinks have grown significantly over the last few years, driven by consumers’ increasing desire for high quality, great tasting choices. 53% of people will pay more for a quality drink and enjoyment as a driver of purchase has increased 7% since 2005."

Worth more than £183 million to the on-premise market J2O is the number one packaged soft drink. In take home J2O is worth £46 million and across both channels the range sells more than 14 bottles every second.