Nature’s Bakery adds new flavours to soft-baked snack bar range

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US plant-based snack brand Nature’s Bakery has added two new flavours to its soft snack bar line-up, launching into US retail over the coming weeks.

Rolling out into Target stores next month, Nature's Bakery's new Oatmeal Crumble Raspberry Lemon Bars combine oats with real raspberries and a hint of lemon, made with 14g of whole grains per serving. They join the existing Strawberry & Apple flavour available as part of the Oatmeal Crumble range, suitable for breakfast occasions and on-the-go snacking.

Also launching are the new Gluten Free Strawberry Fig Bars, now available at Walmart stores nationwide. They are made with a plant-based recipe that includes certified-gluten-free whole grains and real fruit filling while remaining nut-free, dairy-free and Non-GMO Project Verified. They join the brand’s existing gluten-free line-up, which also includes Raspberry and Blueberry varieties.

Nazneen Motiwala, senior brand manager at Nature’s Bakery, said: “After extensive consumer research showing strawberry was the highest requested flavour profile among our gluten-free customers, we knew it would be the perfect addition to our line-up”.

“Similarly, the pairing of raspberry and lemon in our new Oatmeal Crumble bars delivers a unique and fresh flavour combination that our fans have been asking for… We're committed to supporting our community of snackers with more delicious offerings that everyone can enjoy.”