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Performance Food Group (PFG) has launched a hybrid beef and jackfruit Burger under its FarmSmart brand.

This blend combines the richness of beef with the meat-like qualities of jackfruit, supplied by plant-based meat brand The Jackfruit Company. The new product was created to offer consumers a way to enjoy the taste of meat while improving nutrition and reducing their environmental footprint.

The burger provides nutritional benefits such as 40% less saturated fat and 40% lower cholesterol than a 100% beef burger, as well as sustainability benefits associated with meat production.

Glenn Strickholm, president of protein brands at PFG, said: “The launch of our FarmSmart Beef & Jackfruit Burger marks an exciting step in our mission to provide sustainable, delicious options to our customers. By offering this blended product, we not only deliver the taste and texture that consumers love. Jackfruit was a natural choice for this blend – it’s the most naturally meat-like plant-based ingredient available and has already proven to be a favourite in the plant-based category.”

Annie Ryu, CEO and founder of The Jackfruit Company, added: “We’re thrilled to partner with PFG’s FarmSmart brand on this exciting new product. Jackfruit is a powerful plant that allows us to create delicious, satisfying meals while reducing the strain on our food system. The Beef & Jackfruit Burger is a perfect example of how partnership can make sustainable options for consumers widely available.”

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