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Protein Works spices up protein shake category with new launch
FoodBev Media

FoodBev Media

20 May 2024

Protein Works spices up protein shake category with new launch

UK protein brand Protein Works has launched a new chilli and mango protein shake, a limited-edition flavour available as part of its Vegan Wondershake range. The sweet and spicy flavour is the result of a competition carried out by Protein Works, in which over 1,400 members of the public submitted their favourite ‘weird and wonderful, guilty pleasure’ flavour combinations. Protein Works said chilli and mango was the ‘clear winner’ among other favourites including feta and watermelon, pickle and chocolate, and ice cream and olive oil. The limited-edition flavour is claimed to be the ‘world’s hottest protein shake,’ offering a sweet flavour that leaves a hint of spice as an aftertaste. Kyle Crowley, nutrition expert at Protein Works, explained that while chilli may not be a common choice for a protein shake flavour, research shows there are health benefits to eating the spice. “Capsaicin, a component of chilli peppers, contains antioxidants which can help reduce the risk of illness and disease,” Crowley said. “Studies have also found chilli has anti-inflammatory properties, which has a number of benefits including boosting mental health.” “Our vegan protein contains pumpkin seed protein which is packed with valuable nutrients like healthy fats, magnesium and zinc. The shake's spicy element can help stimulate gastric juices, promoting food digestion and nutrient absorption in the stomach, making it easier for your body to absorb the nutrients in your protein shake.” The unique flavour is available in the Vegan Wondershake formula for £26.49 per 30 shakes.

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