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Simple Mills has paired traditional sandwich cookies with whole food ingredients to launch a new nutrition snack, called Nut Butter Stuffed sandwich cookies. Simple Mills' Nut Butter Stuffed sandwich cookies are made with nutrient-dense cashew flour, cashew butter, organic coconut sugar and organic buckwheat flour. The new product is available in two flavours: creamy peanut butter and cocoa cashew crème. Creamy peanut butter features crispy cookies made from cashew and peanut flour. Meanwhile, General Mills said that the cocoa cashew crème flavour is "the brand's take on the classic chocolate and vanilla sandwich cookie," by adding cashew butter. Katlin Smith, founder and CEO of Simple Mills, said: “The food we eat has an undeniable impact on not just our bodies, but also the planet. We have the ability, and responsibility as a food brand, to create a better world for the future. Since our inception, we’ve focused on personal wellness by reinventing classic packaged foods with purposeful ingredients." She continued: "In 2021, we evolved our product design framework to include planetary health as an equally critical commitment and piloted a new approach that connects regenerative agriculture to our innovation pipeline. We’re committed to being a positive force on every part of the ecosystem and are thrilled to introduce our new Nut Butter Stuffed sandwich cookies as our latest commitment to personal and planetary health.”