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5 May 2022

A clear winner with consumers: Natural citrus extracts range expands

A clear winner with consumers: Natural citrus extracts range expands

Treatt’s portfolio of natural extracts is growing with the introduction of refreshing new TreattClear citrus extracts for beverages.

The range extension is in response to increasing consumer demand for authentic, intense and refreshing citrus profiles that meet consumers’ healthier living needs while hitting a spot-on taste.

Refreshingly true to the fruit taste that performs across applications

Treatt’s citrus beverage ingredients deliver an impactful and authentic profile that is true to the fruit, with an effective cost in use.

The new range of profiles will appeal to health-conscious consumers who value the impact of flavour for an authentic citrus experience, from juicy, pithy notes to peely, zesty, floral and refreshing profiles with high performance in still, sparkling, alcoholic and non-alcoholic beverage applications.

Nicole Fabre, Citrus Category Manager at Treatt, explained: “Our TreattClear citrus extracts are as close to the fruit as you can get. We are capturing the best of nature with minimal intervention, delivering an authentic-tasting beverage which consumers will love. These water soluble extracts are already proving a winner with beverage brands and formulators alike due to natural claims, authentic taste profiles and ease of use.”

Performance in beverage, driven by global trends

Now is the perfect time for Treatt to expand its range of water soluble natural citrus extracts offering everything from established global flavour favourites such as orange and lemon to thriving flavours like tangerine, clementine, Sicilian blood orange and Mexican key lime.

Delicately balanced taste

The impact and performance of these citrus extracts are best tasted for yourself.

Book your demo and sample the refreshing taste of TreattClear.

#beverageflavours #naturalextracts #Treatt #citrus #cleanlabel

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