The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
This year has been filled with exciting partnerships and collaborations in the F&B industry. We've seen some formidable alliances that have driven innovation and product development. Let's explore these groundbreaking collaborations and see how they're shaping the future of the industry.
Heinz partners with Richmond to elevate sausage portfolio
Heinz partnered with Pilgrim’s Food Masters’ sausage brand Richmond, to release new Heinz Beanz and Spaghetti with sausages.
The two new products act as permanent additions to the Heinz portfolio and will replace the existing Beanz and Spaghetti with Sausages range.
The collaboration comes following Heinz’s mission to elevate its sausage portfolio and improve its taste credentials across its products.
Read more here.
KitKat and Aero partner with Krispy Kreme on new doughnuts
Two limited-edition Krispy Kreme doughnuts were launched in the UK in April, in partnership with chocolate brands KitKat and Aero.
A new ‘Krumbled’ doughnut, featuring a KitKat-flavoured chocolate filling and crumb on top of a chocolate iced doughnut aims to deliver an indulgent ‘crunchy and creamy’ experience.
Read more here.
Marmite partners with Tayto Group to release new snack portfolio
The British brand Marmite teamed up with Tayto Group to launch a Marmite-branded portfolio of crisps and snacks.
The range delivers an authentic Marmite taste, which has been reformulated and can be found in distinctive, stand-out black packs sporting the Marmite logo in the snacking aisles.
With an extended range of crisps and snacks set to be released in the future, Marmite intends to reach a wider audience by offering a new way to sample the brand in a simple, accessible snacking format.
Read more here.
Oreo and Sour Patch Kids partner to release new sweet and sour cookies
Mondelēz-owned brands Oreo and Sour Patch Kids partnered for the release of the Oreo's 'first-ever' sour cookie.
The cookies resemble Oreo Golden Cookies but instead contain Sour Patch Kids' flavours with colourful bits. The creme filling features multi-coloured sour sugar, giving a sweet and sour taste.
Read more here.
Lindt partners with ChoViva on new plant-based chocolate bar
Lindt partnered with vegan chocolate brand ChoViva to launch a limited-edition chocolate bar for Veganuary.
ChoViva is the brainchild of foodtech start-up Planet A Foods, which developed its cocoa-free chocolate by fermenting oats and sunflower seeds.
Named Soft & Creamy Hazelnut, the bar features a creamy ChoViva hazelnut and oat crème filling with hazelnut and oat cookie pieces, coated in Lindt’s classic Hello Vegan chocolate.
Read more here.
Nutiani partners with Hank’s on new brain-boosting peanut spread
Fonterra’s wellbeing nutrition brand, Nutiani, joined forces with Hank’s Protein Plus to launch what it claims is the first brain-boosting peanut spread.
The milk chocolate peanut spread is made from six "pure ingredients", including premium nuts, high-grade NZMP whey protein and Nutiani’s specialised phospholipid concentrated WPC.
With a focus on consumers' health, Hank’s and Nutiani developed this snack, fortified with added protein and supplements to support cognitive health and manage stress.
Read more here.
Bottlegreen partners with vodka distiller Edwards 1902 on RTD launch
SHS Drinks-owned soft drink brand Bottlegreen collaborated with English distiller Edwards 1902 on the launch of a new range of vodka spritz canned beverages.
The partnership marries Bottlegreen’s cordials with Edwards 1902’s premium vodka. The new line comes in three flavour varieties, Elderflower, Raspberry and Lime & Mint, each with an ABV of 5%.
Read more here.
Trek partners with Biscoff on new protein bar
Trek teamed up with Biscoff to launch a new Trek Power Biscoff protein bar, the only protein bar to contain 100% real Biscoff in collaboration with the biscuit brand.
The partnership combines Biscoff’s popular brand and market appeal with the growing consumer demand for functional protein bars. Each bar contains 15g of plant-based soya protein, coated in vegan chocolate and filled with a layer of Biscoff spread.
The bars will roll out across the UK grocery channel from 14 February in a single (55g) and multi-pack format (3x44g).
Read more here.
Baileys partners with Lir Chocolates to launch birthday cake truffles
Lir Chocolates announced that a new product joining its Baileys Chocolate range with the introduction of Birthday Cake Truffles.
The Birthday Cake Truffles are encased in a white chocolate shell with a vanilla truffle centre, infused with the flavour of Baileys Irish Cream Liqueur alongside the traditional vanilla cake flavour.
Read more here.
Myprotein partners with Jelly Belly on new protein bar flavour
Sports nutrition company Myprotein teamed up with confectionery brand Jelly Belly to launch a new limited-edition protein bar.
The new buttered popcorn-flavoured bar contains 20g of hydrolysed whey protein and is high in fibre, while low in sugar.
Read more here.