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Inventor, Johan De Broyer (from Kiev, Ukraine) has conceived the idea for a re-sealable aluminium can that gives the option to feature hidden advertising messaging on the tab of the can. The idea was developed and designed by Robert Davis of Davis Advertising Inc in Atlanta, USA, while Advercan in Texas handles representation.

The team has named their registered and patent-awaiting idea 'Soda Seal' and suggest that the 'novelty aspect' of using the technology could result in added beverage sales. Apart from imagery and text such as hidden codes, prizes, logos and websites it is also possible to use flavour and other messaging technologies.

The Soda Seal top assembly is fitted to a standard aluminium can. There is no redesign, retooling or machining required for the the standard can, which resides beneath the Soda Seal can top assembly.

The can provides a water and gas tight seal, that is useful during outdoor sport activities and driving.